App Privacy Policy
The Front App
Privacy Policy
Last updated: 08/18/2026
Rocky Ventures, Inc., dba The Front Climbing Club (“The Front”, “we”, “our”, or “us”) respects your privacy and is committed to protecting it. This policy describes how we collect, process, retain, and disclose personal data about you when you use our mobile application The Front App (or other name variation thereof) (the “App”) and our practices for using, maintaining, protecting, and disclosing that information.
This policy applies only to information we collect:
Through the App.
In communications, including email and other electronic messages, between you and the App.
It does not apply to information collected by:
Us offline or through any other means, including on any website operated by us; or
Any third party, including through any application, service, or content that may link to or be accessible from or through the App (for example, Rock Gym Pro or Pebble Climbing — see Who We Disclose Your Information To and Third-Party Services).
Please read this policy carefully to understand our policies and practices regarding your information and how we treat it. By interacting with the App or providing us with your information, you agree to the collection, use, and sharing of your information as described in this privacy policy. This policy may change from time to time. Your continued use of the App after we make changes as described here is deemed to be acceptance of those changes, so please check the policy periodically for updates.
Children’s and Minors’ Data
The App is intended for account holders who are 13 years of age or older. We do not knowingly collect personal data directly from children under the age of 13 without verifiable parental consent. If we learn that we have collected personal data from a child under 13 without the consent required by the federal Children’s Online Privacy Protection Act (“COPPA”), we will delete that information.
If you are a parent or guardian and believe your child under 13 has provided us with personal data without your consent, please contact us using the information in Contact Information so that we can delete it.
The Personal Data That We Collect or Process
“Personal data” is information that identifies, relates to, or describes you as an individual. The types and categories of personal data we may collect or process through the App include:
Name and identifiers - including your first name, middle name, last name, and any alias, nickname, or other name you provide or use in connection with your use of the App.
Account and registration information - including your email address, user name and password, your date of birth, barcode and other account information associated with your accounts in the App and third party services it connects to, such as Rock Gym Pro (The Front’s membership and point-of-sale system) Pebble Climbing (the application available to The Front’s customers to manage and track their climbing and other facility use).
Membership and account information obtained from Rock Gym Pro and Pebble Climbing - including information about your membership status, purchase history, and class and program registrations.
Information obtained from Pebble Climbing - including your account information and climbing and other facility participation information.
Images and video you upload or submit to the App.
Device information - including your IP address, device identifiers, operating system and version, and similar device information.
Location information gathered from your device (if enabled).
Device files that you consent to the App accessing for use in providing the App.
Purchase and payment information, including purchase requests and records of purchases you make through the App and/or that are charged to your account with The Front, and related payment or financial information.
Customer engagement and usage tracking information, such as your interactions with emails and messages we send you, your engagement with App features and content, in-app activity and event data, and related identifiers used to associate this information with your account.
If you choose not to provide some of the information above, we may not be able to provide you with the App or certain of its features.
We may also collect:
Statistics or aggregated information. Statistical or aggregated data does not directly identify a specific person, but we may derive non-personal statistical or aggregated data from personal data. For example, we may aggregate personal data to determine user participation in The Front’s services.
Technical information. Technical information includes information about your internet connection and usage details about your interactions with the App, such as clickstream information to, through, and from the App (including date and time), information that you view or search for; page response times, download errors, length of your visits to certain pages, and page interaction information (such as scrolling, clicks, and mouse-overs).
How We Collect Your Personal and Other Data
You Provide Information to Us
We collect information directly from you when you provide it to use, including when you create or update your App account, log in, sign up for classes, use member benefits, provide information about your use of The Front’s services, or otherwise interact with the App’s features.
Automatically Through the App
As you use the App, we may use automatic means to collect certain technical and usage information, such as your IP address, device identifiers, operating system, and details about how you interact with the App’s features. Using this information helps us operate, secure, and improve the App.
From Rock Gym Pro and Pebble Climbing
The App uses your account information to identify you in, and retrieve information about you from, Rock Gym Pro and Pebble Climbing. For example, the App retrieves your membership and account information, purchase history, class schedules, and climbing participation information for display in the App.
How We Use Your Information
We use information that we collect about you or that you provide to us, including any personal data, to:
Create, authenticate, and manage your App account.
Provide the App and its features, including displaying your membership status and purchase history, enabling class search and signup, administering member benefits, alerts, and other notifications related to your membership with The Front and use of The Front’s services.
Create and delete accounts for you or identify you in, and share and retrieve your information from, Rock Gym Pro and Pebble Climbing.
Send you transactional and account-related messages, such as password-reset emails, which we send using our third party email service provider, customer.io.
Send you push notifications through the App (for example, alerts about member benefits, challenges, classes, and schedules), which you can disable at any time through your device settings.
Send you marketing and promotional communications about The Front’s and its affiliates’ products, services, events, and offers, from which you may opt out at any time as described in Your Rights and Choices About Your Information.
Operate, secure, maintain, analyze, and improve the App and understand how users interact with it, including for internal data-gathering and operations.
Carry out our obligations and enforce our rights arising from any agreements between you and us, including your liability waiver and membership agreement with The Front, and the App’s Terms of Use.
Comply with our legal obligations and protect the rights, property, and safety of The Front, our members, and others.
Administer and process purchases you make through the App (for example, kiln use), including processing the associated payments through your account or a third-party payment processor.
For any other purpose with your consent or as we describe when you provide the information.
Who We Disclose Your Information To
We may disclose aggregated information about our users, and information that does not identify any individual, without restriction.
We do not sell your personal data, and we do not use it for targeted advertising.
We may disclose personal data that we collect or you provide as described in this privacy policy:
To our affiliates.
To the third-party service providers we use to operate or that connect to the App, including:
Rock Gym Pro, our membership and point-of-sale system;
Pebble Climbing, the application available to our customers to manage and track their climbing and other facility use;
Customer email engagement platforms which we use to send transactional and marketing emails to you; and
third-party payment processors, which we use to process purchases you make through the App or your account with The Front.
To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Rocky Ventures, Inc.’s assets, in which personal data held by us is among the assets transferred.
To fulfill the purpose for which you provide it.
With your consent, or as we otherwise describe when you provide the information.
We may also disclose your personal data:
To comply with any court order, law, or legal process, including to respond to any government or regulatory request.
To enforce or apply the App’s Terms of Use and other agreements you have with The Front.
If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of our organization, our customers, or others. This may include exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.
The categories of personal data we may disclose include:
Account and registration information (email, date of birth, and RGP membership barcode).
Membership and account information (membership status and purchase history).
Purchase and payment information.
Device information.
Images and video
Climbing and other facility use information.
Your Rights and Choices About Your Information
This section describes mechanisms you can use to control certain uses of your information.
Device permissions. You can control the App’s access to your device’s camera, location and file sharing through your device’s permissions settings. If you disable a permission, the App feature that relies on it may not function.
Account information. You can review and update certain account information within or through the App, and you can delete your account as described in Account and Data Deletion.
Account and Data Deletion
You may request deletion of your App account and the personal data associated with it at any time. To delete your account or submit a request at the following link: https://thefrontclimbingclub.com/delete-account/.
How We Protect Your Personal Data
We use commercially reasonable administrative, physical, and technical measures designed to protect your personal data from accidental loss or destruction and from unauthorized access, use, alteration, and disclosure. However, no website, mobile application, system, electronic storage, or online service is completely secure, and we cannot guarantee the security of your personal data transmitted to, through, using, or in connection with the App. In particular, email, texts, and chats sent to or from the App may not be secure, and you should carefully decide what information you send to us via such communications channels. Any transmission of personal data is at your own risk.
The safety and security of your information also depends on you. You are responsible for taking steps to protect your personal data against unauthorized use, disclosure, and access.
How We Retain Your Personal Data
We keep the categories of personal data described in this policy for as long as we deem necessary to fulfill the purposes described or as otherwise legally permitted or required, such as maintaining the App, operating our organization, complying with our legal obligations, resolving disputes, and for safety, security, and fraud prevention. We may establish from time to time retention periods for categories of data, including personal data and may in our discretion delete, destroy, or deidentify such information.
Changes to Our Privacy Policy
We may update this policy from time to time, and we will provide notice of any such changes to the policy as required by law. The date the privacy policy was last updated is identified at the top of the page. We will notify you of changes to this policy by updating the “last updated” date and posting the updated policy on the App. We may email or otherwise communicate reminders about this policy, but you should check the App periodically to see the current policy and any changes we have made to it.
Contact Information
To exercise your rights or ask questions or comment about this privacy policy or our privacy practices, contact us at: info@thefrontclimbingclub.com